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At Good Business, we believe that the most successful organisations are those that are both of their times and contributing to their times. These are progressive organisations: open and outward-looking, ready to embrace change not fight it, thoughtful and respectful. People both want and need them to be around. 

We work with organisations that want to ensure they are always a valuable part of our society, as it changes. We help them to understand where the world is moving and what this means for them, so that they can actively create their place in the future and thrive in it.

Who We Work With

We work with some of the world's leading companies, and for organisations
ranging from start-ups and schools to foundations and charities.

  • “The experience of the Good Business team has been vital in helping us develop a pan-European social action programme, delivering value for both the brand and society”

    Director, Social Business and Sustainability, O2

    “Good Business brought a deep understanding of sustainability, brand building and importantly how to combine this to creatively engage with consumers on the issues”

    Marketing Director, Innocent Drinks

  • “Good Business produced an engaging and insightful report that helped shine a light on our experience and leadership within sport for development in Africa”

    Global Director, Laureus Sport for Good Foundation

    “The success of the SRA is down to the fantastic support, insight and guidance which Good Business provided in its development”

    Founder of Leon and Director, SRA

  • “Their insights were compelling and their analysis was spot on”

    Director Corporate Citizenship & Public Affairs Europe, Microsoft

    “Good Business helped our brand teams understand their role in delivering sustainability across the business”

    Head of Corporate Communications, Coca-Cola Great Britain

  • “The analysis and strategic input that Good Business wrap around the information is top rate; clear, incisive and business oriented”

    Head of Research and Insight, McDonald’s UK

    “Good Business ensured that the principle of generating social and commercial value in tandem was embedded into everything from the start”

    Head of Corporate Responsibility, Argos

  • “This landmark mobile volunteering project is a fantastic opportunity for us in our time pressured society to use mobile technology as a force for good”

    CEO, Everything Everywhere (Orange)

    “Good Business was key in working with us to develop a much clearer articulation of our approach to responsible investment”

    CEO, Highclere Investors






What We Do

We help organisations be more progressive.

  • Stopping before starting
  • Exchanging toys at Argos
  • Putting sustainability on the menu
  • Sport + Africa + Development
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What We’re Thinking

Our perspective on the world.

  • Men
  • Wishing you a progressive new year
  • Progressive vitality
  • The three Ps of progressiveness
  • The Progressive Prince
  • Can an organisation be progressive without being good?
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